Job Description

Job Title: Direct Response Copywriter  

Employment Type: Full Time, 40 hours/week   

Reports to: VP of Brand Marketing  

FLSA Status: Exempt 

Position Type: In-Person 

Who We Are  

Life Surge is a leading company in the industry of faith-based live events and financial education programs. One of the fastest growing organizations in the country, Life Surge exists to inspire, train and equip people to build their personal impact in ways that glorify God. By producing 30+ annual events and providing financial education to thousands around the nation, we do just that.  

We are a team of experienced professionals who are passionate about helping people learn, grow, and connect so they may live more enriched lives. Our culture is one where we celebrate each other, individually and as a team. We look to acknowledge and reward our star performers. Let your light shine in our company! 

Opportunity: 

We are looking for a sharp, persuasive Direct Response Copywriter who knows how to turn insights into high-converting campaigns across email and paid platforms. You’ll be the voice behind ads and messaging that grab attention, spark urgency, and drive clicks, sign-ups, and sales—fueling growth for our live events and financial education brands. 

If you love the challenge of writing copy that gets results, thrive in a fast-paced, performance-driven environment, and can combine data, creativity, and strategy to deliver measurable impact, this is your opportunity. Join a fast-growing team on a mission to transform lives through faith-based financial and business education—and help shape the voice of a household brand in the making. 

Responsibilities: 

Craft High-Impact Copy 

• Write clear, compelling, conversion-focused copy for direct response campaigns, with a strong focus on email sequences, paid social ads, paid search, landing pages, and SMS. 

• Experience writing for Facebook Ads, Instagram Ads, YouTube, and other paid platforms is a major plus. 

• Faith-driven messaging experience that inspires action is highly valued. 

Collaborate to Win 

• Partner with performance marketing, brand, creative, and design teams to build data-informed messaging strategies that hit KPIs. 

Drive Urgency and Action 

• Create irresistible calls-to-action (CTAs) that turn attention into measurable action across ads, email, and landing experiences. 

Test & Optimize Relentlessly 

• Participate in A/B testing, performance reviews, and creative optimizations, using results to sharpen messaging that maximizes conversions. 

Maintain and Evolve Brand Voice 

• Ensure a consistent voice and tone across email and paid platforms, while adapting messaging for different segments and audiences. 

Contribute Ideas That Scale 

• Play a key role in brainstorming and concepting new paid campaigns, launches, seasonal promotions, and retention funnels. 

Stay Ahead of Trends 

• Stay on top of direct response trends, ad platform best practices, and competitor messaging, bringing fresh, innovative ideas to every campaign. 

Qualifications: 

• Bachelor’s degree in Marketing, Communications, English, Journalism, Advertising, or a related field preferred. Equivalent, proven experience in direct response copywriting or content marketing may substitute for formal education. 

• 3–5 years of professional copywriting experience, with a focus on B2C direct response or performance marketing. 

• Demonstrated success writing high-converting, results-driven copy that meets or exceeds campaign goals. 

• Strong grasp of consumer psychology, urgency triggers, and performance metrics (CTR, CVR, open rates, etc.). 

• Hands-on experience with omnichannel marketing, including email campaigns, paid ads, landing pages, social media, and SMS. 

• Ability to adapt messaging to different audiences and stages of the customer journey. 

• Proven ability to thrive in a fast-paced, deadline-driven environment with multiple priorities and cross-functional collaboration. 

• Familiarity with A/B testing, performance marketing tools, and basic SEO principles is a plus. 

• Experience in entrepreneurial or growth-oriented environments strongly preferred. 

• Background writing for ticketed live events, Christian audiences, and/or regulated industries (financial education) is a plus. 

Job Benefits:  

• Health, Dental, Vision, Life, Holiday, and Paid Time Off.  

• Non-corporate, casual, entrepreneurial, comfortable, fun, and proactive work environment.  

• High-level performers, disciplined, and self-motivated people will do VERY WELL in this environment. 

Life Surge is an Equal Opportunity Employer. We value diversity and seek to empower each individual while supporting the many perspectives, skills, and experiences within our workforce. All employment is decided based on qualifications, merit, and business needs. 

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