Job Description

YOU: A passionate designer that develops unique, fresh, and innovating designs that are optimized for search engines and help customers stand out.  

US:  Rural. Fully Remote. Bootstrapped. SaaS. Profitable. 4x Inc. 5000 list.  Carrot.com .

Carrot is a fast-growing SaaS company that helps real estate investors and high-performing real estate agents cut through the clutter online to grow leads and revenue with our lead generation and content marketing tools. That’s what we do… that’s what we challenge ourselves to be the best in the world at. But our “why” is what truly excites us every single day we show up to work.

One of the most important things to know about Carrot is that we live & breathe our core values. That might sound cliché, but we mean it. Our values are what unite us and reinforce the fact that we’re more concerned about how we’re serving our team members & our customers, not our bottom line.

Our Vision: 

Our vision is to inspire and empower real estate professionals to gain true freedom and make a greater impact with their businesses.

10+ years, 4 Inc. 5000 awards, 30+ full-time team members, ZERO funding, thousands of customers and counting... we discovered that the simple idea AND "small niche market" were both bigger than we thought and we're eyeing our next challenge ahead to impact tens of thousands more small businesses in real estate and beyond.

That's where you come in. We want to be a feather in your cap. We want to help YOU have a huge win under your belt for this next phase of your career and to always say, "I'm a part of building something special".

Learn more about what we do @  Carrot.com →

 

More About The Role

We're a SaaS platform that empowers thousands of businesses to create high-performing websites, and we're expanding our content program to deliver even greater value to our members. As a remote Web Designer, you’ll help us craft beautiful high-performing website templates and reusable block patterns tailored to the real estate investor market.

Working hands-on within our WordPress CMS and proprietary tools, you'll develop content that serves as the foundation for our members' websites while continuously optimizing for performance outcomes across: conversion rate, Core Web Vitals, and SEO ranking.

You'll design for specific user types – like motivated sellers, land buyers, and cash home buyers – and craft layouts that build trust fast and drive action. That means empathizing with site visitors and understanding how our customers want to show up online. This role is primarily about designing visual systems that drive results , not building custom code or plugins.

In this contract role, you’ll work closely with our product and engineering teams to create responsive templates that are easy to launch and personalize, and rooted in conversion best practices while facilitating product feedback on how we can grow our platform to be the best content tools in the industry.

While you don't need to be a front-end developer, the ideal candidate has a sharp eye for layout, typography, and mobile-first design while working within a visual editor—and can speak confidently about HTML and CSS structure to help us make smart platform decisions.

Goals & Responsibilities

• Create and maintain website content templates and pages
• Maximize conversion rates, Core Web Vitals performance, and SEO rankings for platform members
• Develop reusable, modular block patterns and content sections optimized for clarity, responsiveness, and conversion across various lead types
• Design content with empathy for both customers (real estate investors) and their leads (homeowners, sellers, buyers)
• Develop content assets and messaging templates for platform-wide re-use while maintaining brand consistency and design variety
• Implement SEO best practices and conduct keyword research to ensure strong organic search performance
• Partner with Product teams to evolve the WordPress editing experience and provide content-focused feedback for platform improvements
• Collaborate with Engineering to guide improvements to content defaults, styling, and theme architecture
• Work with Customer Experience & Professional Services teams to translate customer needs into content system updates
• Define content standards for usability, mobile responsiveness, and performance optimization across all templates
• Monitor content performance metrics and identify optimization opportunities
• Stay current with conversion optimization, Core Web Vitals, SEO, and WordPress FSE trends
• Test and iterate on content variations to improve member performance outcomes
• Document content creation processes and best practices for scalable operations

Requirements

• Strong verbal and written English communication skills, with the ability to participate in virtual meetings and communicate clearly with both internal peers and customers
• Effective communicator across Slack, Loom, async tools, and video calls.
• Strong eye for layout, hierarchy, whitespace, and modern UI/UX design.
• Experienced in building pages with visual content editors—WordPress Block Editor
• Experience optimizing webpage content for performance:
  • Conversion (e.g. forms and phone calls)
  • Core Web Vitals scores (Pagespeed)
  • SEO
  • Accessibility
• Working knowledge of HTML & CSS
• Experience using Figma (or similar) for design mockups and handoffs.
• Fluent in color theory and typography.
• Understands how to design with a specific audience in mind.
• Bonus: Experience in real estate, home services, or other trust-critical industries.

The compensation for this role will be based on relevant experience & skillset that's evaluated throughout the interview process.  

Working At Carrot

Our Members Come First

• We love helping our members generate leads and close deals. Making an impact on their lives fires us up! We share customer success stories daily.

We Love Innovation

• We love being on the cutting edge of technology and performance. If it helps our members generate leads we want to test & deploy it.

Leave A Legacy

• We take our brand very seriously. You will see orange everything when you join Carrot. We are passionate about positively affecting our communities & we aim to empower our team to make an impact in their local communities as well.

We Love To Have Fun

• Our culture is laid back and fun! We are a group of like-minded individuals all trying to achieve a common goal. It may sound cliché, but Carrot is one of those places that  actually has a great company culture.

Fully Remote & Flexible

• We've gotten  really good at remote life because we've been doing it since before it got cool. We have Carrot team members all across the USA and offer a fully remote work environment that's focused on a healthy work-life balance.

But don't take our word for it... Here's what our team members are saying about life at Carrot:

• "Carrot is constantly trying to improve its culture, product, and communication. I love being a part of an organization that is always looking for better ways to serve our team and customers."
• "Carrot isn't the norm when it comes to business. Carrot practices what it preaches and genuinely cares about people, both internal and external."
• "Awesome team and coworkers, and a company that cares about its employees. Range of opportunities and challenges to tackle. Big enough to provide room for growth and being part of something significant, and small enough to feel like a family."
• "It's a place where you can express your ideas and use your talents to help improve the company and the product. The leaders genuinely care. And what's really awesome is flexible schedules. That'll keep a person for sure."

Benefits

We believe that a healthy team is a happy team, which is why we've put together a benefits package that emphasizes work-life balance and growth.

• Paid Time Off: 3 weeks of vacation time + 1 week of personal leave + 11 paid holidays each year.
• Health Insurance: We’ll cover 75% of the total cost (including dependents) for any of our health, dental, vision, & life insurance plans.
• Fully Remote & Flexible: As long as you’re legally authorized to work in the U.S. and have a U.S. mailing address, we don’t care where you work from!
• 401(k): You'll be eligible to open your 401(k) and being employee contributions immediately upon being hire; employer contributions (currently 1%) will take effect after 6 months of employment. 
• Home Office Setup:  Snag a new computer on us and receive a yearly stipend to set up your home office.
• Personal Development Stipend:  We’ll provide a dedicated budget for courses, training, or conference that will help you improve in your role.
• Fitness Stipend:  Let us foot the bill for your gym membership or home workout equipment.
• Yearly Charitable Contribution:  Each year we’ll donate $500 in your name to a non-profit or charity that you’re passionate about.
• Free Books:  Carrot will gladly buy you one book each month that will help you grow personally or professionally, all you have to do is ask!
• Paid Parental Leave:  Take up to 6 paid weeks off to enjoy your new little one!

Ready? 

We're getting the feeling that you’re ready to click that apply button.

If you don’t tick every box for this role, please don’t rule yourself out just yet. We’ve seen the research that women and other people in underrepresented groups tend to only apply when the checklist is all ticks. We prioritize hiring incredible human beings over simply ticking boxes – so if this role resonates with you, hit that apply button! 

Job Tags

Full time, Contract work, Local area, Immediate start, Home office, Flexible hours,

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